Johnny Apple

[ WORK WITH ME ]

Revenue systems for real estate operators.

IAMJOHNNYAPPLE helps agents, teams, and brokerages clean up the systems behind their CRM, database, lead flow, follow-up, and communication so daily execution becomes easier to run.

Request a Revenue System Audit

[ OFFER LADDER ]

Start with diagnosis. Build what matters.

Revenue System Audit

Starting at $750

Best for: Agents and teams who want a clear diagnosis before building.

We review your current CRM, lead flow, follow-up, database, automations, and appointment path to identify the highest-priority improvements.

  • CRM and lead-flow review
  • 30–45 minute Loom walkthrough
  • Revenue System Scorecard
  • Priority fix list
  • Implementation roadmap
  • Optional build proposal

CRM Rescue Sprint

Starting at $3,500

Best for: Agents and teams whose CRM has become messy, inconsistent, or underused.

We rebuild your CRM and follow-up structure into a cleaner daily operating system.

  • Pipeline and stage cleanup
  • Contact segmentation
  • Smart lists or saved views
  • Speed-to-lead workflow
  • Follow-up templates
  • Reactivation sequence
  • Task rules
  • Dashboard views
  • Loom training

Seller Opportunity Engine

Starting at $5,000

Best for: Agents and teams who want to surface more seller conversations from their existing database.

We structure your database into a seller-opportunity system with homeowner segmentation, intent tracking, and follow-up paths.

  • Homeowner segmentation
  • Seller intent tagging
  • Valuation follow-up
  • CMA request flow
  • Past client reactivation
  • Seller nurture workflow
  • Opportunity dashboard

Lead Conversion Operating System

Starting at $10,000

Best for: Teams and brokerages that need a complete operating system for leads, follow-up, communication, and accountability.

We design and install the structure your team uses to turn opportunities into conversations.

  • CRM architecture
  • Lead routing
  • Speed-to-lead system
  • Buyer and seller pipelines
  • Accountability dashboards
  • Automation library
  • SOPs
  • Team training
  • Monthly optimization plan

Monthly Optimization Retainer

Starting at $2,000/month

Best for: Teams that want ongoing system ownership, cleanup, and improvement.

We keep the system clean, useful, and aligned with live production.

  • CRM hygiene
  • Campaign optimization
  • Dashboard updates
  • Follow-up improvements
  • Lead source review
  • Seller opportunity review
  • Monthly system report
  • Strategy call

[ WHAT WE REVIEW ]

The system behind the sale.

Every engagement starts by mapping how your business currently moves opportunities from first contact to closed transaction.

  • CRM structure
  • Lead capture
  • Lead routing
  • Speed-to-lead
  • Follow-up templates
  • Automation logic
  • Database segmentation
  • Seller opportunity tracking
  • Buyer handoff flow
  • Reactivation campaigns
  • Team accountability
  • Reporting dashboards

[ HOW TO START ]

One call.
One clear path.

Bring the messy part of the business: CRM, follow-up, database, lead routing, communication, handoffs, or reporting. We will identify the clearest next step and whether an audit or build makes sense.

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